Voltage Optimisation –  Betfred – Multi-Site Roll Out Project

Project Summary

Multi-site roll-out programme across Betfred sites nationwide, with initial random 5 site selections to analyse savings achieved.

A large independent Bookmakers, established in 1967. With their head office in Birchwood, Warrington, have a large portfolio of premises nationwide. Betfred are passionate about the implementation of energy-saving measures throughout their business to help them reduce their overall energy spend and achieve their green energy targets. Betfred decided to use GWE as their voltage optimisation supplier following an extensive search within the VO marketplace. Contributing factors were GWE’s great eputation with blue-chip clients (e.g. Tesco, Amazon, Deutsche Bank) and that GWE were able to produce the volume of units, to a high quality standard, within specified timeframes, and they considered excellent customer service of paramount importance.



  • Since the installation, electricity consumption across the Betfred chain has reduced overall and they have seen significant energy savings.
  • CO2 emissions have been reduced, and Betfred are closer to meeting carbon targets
  • Due to the reduction in voltage spikes and fluctuations
    from the installation of the ECO-MAX units, electrical equipment on the sites will now have a longer operational life and will work more effectively at the reduced voltage, reducing maintenance costs


15% average energy savings achieved by the ECO-MAX. Saving of £3,533 per year, across five trial shops


BetFred Results Table

The Table above shows annual savings made across five trial shops.